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New Web Series - The Bannen Way

bannen-way

Sony now recording new Series: The Bannen Way. Mark Gantt and Vanessa Marcil are the leading character in this new web series.The Bannen Way is a web production that was picked up by Sony.

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Sony picked up the project in April and gave it a budget of around $1 million. That’s nowhere near the $30 million-plus budgets of many Hollywood movies, but more than the producers were told they could sell it for. Websites typically pay up to $5,000 for a short clip of original video; with 16 episodes, other websites might have paid around $100,000 for “The Bannen Way.’’

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“This money buys more lights and more production value,’’ said Gantt, 40. Warren appeared to bask in the fullness of his crew: “We can afford extras rather than having our friends come in.’’ One quirk of the Web is that each episode must have a cliffhanger to keep online viewers coming back. In one scene, the audience learns for the first time that Neal Bannen, the title character, had been working for his uncle, a mob boss. Bannen’s father is the chief of police, and viewers realize the son is about to be entangled in a cops-and-robbers struggle between father and uncle.

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“It moves pretty well,’’ Warren says, snapping his fingers. “We had breaks that would naturally lend itself to the Web.’’ Sony Pictures Television hopes the release will gain buzz and a few advertising dollars when it begins to debut in increments in January on the Sony-owned Crackle.com, a site targeted at males ages 18-34. Then, it will stop running for free online and get repackaged for sale to TV outlets, on iTunes and elsewhere.